christopher koelsch studio
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Made for BODYBUILDERS
only

Let’s Get Bigger

 
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PROBLEM:

How might we help bodybuilders obtain an easy and direct way to accomplish a successful bodybuilding lifestyle geared only toward them? The current avenues on apps are too generalized as “fitness-for-everyone.”

MY ROLE:

Interviewer
Usability Tester
UX Designer
Visual Designer
Low Fidelity Prototype
High Fidelity Prototype

GOALS:

User/Business Motivation
User/Business Hypothesis
Wireframe Sketches
Detail Features
Logo Design
Color Scheme
UI Design
User Test

TOOLS:

Paper & Pencil
InVision
Sketch
Photoshop

“Most of the apps out there are hard to use and really have no useful information.”

- Bill, Bodybuilder

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PLANNING

 

PHASE 1 & 2
Research & Synthesis


- Crafting of Interview Questions
- Define Research Goal
- 14 User Interviews
- Examine Current Processes
- Affinity Mapping
- Develop User Persona
- Competitive & Comparative Analysis
- Create Problem Statement
- Review Research Findings

PHASE 3
Sketch


- Ideate
- Crazy 8’s
- Matrix
- Sketch Low-Fidelity Wireframes

 

PHASE 4
Decide


- Decide on Final Screens
- Develop User Flow/Happy Path
- Develop Site Map
- First round of usability testing in
InVision

 

PHASE 5
Build


-Create High-Fidelity Screens
- Second Round of Usability Testing using prototype

PHASE 6
Afterword


- Final Usability Tests
- Organize Learnings
- Iterate
- Identify Next Steps

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Phase 1 & 2: Generative Research & Synthesis

 
 

Data

 
 
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User Persona

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Meet Biff

Age 26
New York, NY
Male
NYC gym membership
Training for competition 

"I’m a professional bodybuilder who has a different lifestyle than those who are just beginning to work out.

Biff is an all-natural bodybuilding competitor who trains and is a trainer at a NYC gym.  He eats 6 + meals a day and is trying to gain size. He initially learned bodybuilding from magazines and from studying fitness at school.

 

Pain Points & Frustrations

• Crowded gyms are not ideal and gaining size is difficult without eating the right diet.

• Too much information online and in social media on working out with little/difficult ways to filter what I need for an advanced professional

  • Has low patience in general

Goals

  • Gaining larger in size

  • Eating to support their muscle growth and fat reduction

  • Training to prepare for competition

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Competitive & Comparative Analysis 

Heuristic Evaluations

Design Solutions

Key Issues

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What We Learned

Research Findings

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Phase 3: Sketch 

 

After compiling several solutions, I built a matrix noting what features, ideas and solutions were feasible as high/low impact - coinciding with high/low effort for clarity to design the parts needed for the app.

 

The sketching phase began with Crazy 8’s: to write down as many ideas and solutions for the user as possible in 8 minute segments. I sketched them on paper -rapidly iterating these screens to get the design juices flowing.

 




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Phase 4: Decide

 
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Phase 5: Build 

High Fidelity Wireframes with user flow following the Happy Path and beyond

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Afterword/Next Steps

 

  • Further in-depth user interviews on “What do bodybuilders look for in other bodybuilders as training partners?”

  • Additional features

  • Fleshed out existing features

  • Test and Iterate Further

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A teaser for the app