Made for BODYBUILDERS
ONLY
Let’s Get Bigger
PROBLEM:
How might we help bodybuilders obtain an easy and direct way to accomplish a successful bodybuilding lifestyle geared only toward them? The current avenues on apps are too generalized as “fitness-for-everyone.”
MY ROLE:
Interviewer
Usability Tester
UX Designer
Visual Designer
Low Fidelity Prototype
High Fidelity Prototype
GOALS:
User/Business Motivation
User/Business Hypothesis
Wireframe Sketches
Detail Features
Logo Design
Color Scheme
UI Design
User Test
TOOLS:
Paper & Pencil
InVision
Sketch
Photoshop
“Most of the apps out there are hard to use and really have no useful information.”
- Bill, Bodybuilder
PLANNING
PHASE 1 & 2
Research & Synthesis
- Crafting of Interview Questions
- Define Research Goal
- 14 User Interviews
- Examine Current Processes
- Affinity Mapping
- Develop User Persona
- Competitive & Comparative Analysis
- Create Problem Statement
- Review Research Findings
PHASE 3
Sketch
- Ideate
- Crazy 8’s
- Matrix
- Sketch Low-Fidelity Wireframes
PHASE 4
Decide
- Decide on Final Screens
- Develop User Flow/Happy Path
- Develop Site Map
- First round of usability testing in
InVision
PHASE 5
Build
-Create High-Fidelity Screens
- Second Round of Usability Testing using prototype
PHASE 6
Afterword
- Final Usability Tests
- Organize Learnings
- Iterate
- Identify Next Steps
Phase 1 & 2: Generative Research & Synthesis
Data
User Persona
Meet Biff
Age 26
New York, NY
Male
NYC gym membership
Training for competition
"I’m a professional bodybuilder who has a different lifestyle than those who are just beginning to work out.”
Biff is an all-natural bodybuilding competitor who trains and is a trainer at a NYC gym. He eats 6 + meals a day and is trying to gain size. He initially learned bodybuilding from magazines and from studying fitness at school.
Pain Points & Frustrations
• Crowded gyms are not ideal and gaining size is difficult without eating the right diet.
• Too much information online and in social media on working out with little/difficult ways to filter what I need for an advanced professional
Has low patience in general
Goals
Gaining larger in size
Eating to support their muscle growth and fat reduction
Training to prepare for competition
Competitive & Comparative Analysis
Heuristic Evaluations
Design Solutions
Key Issues
What We Learned
Research Findings
Phase 3: Sketch
After compiling several solutions, I built a matrix noting what features, ideas and solutions were feasible as high/low impact - coinciding with high/low effort for clarity to design the parts needed for the app.
The sketching phase began with Crazy 8’s: to write down as many ideas and solutions for the user as possible in 8 minute segments. I sketched them on paper -rapidly iterating these screens to get the design juices flowing.
Phase 4: Decide
After the decision on Low-Fidelity Wireframes was met, the User Flow narrowed to the Happy Path was created.
The first round of usability testing proved to make some changes with the UX:
From the first round of testing, users found the initial UX of the homepage presenting too many options to begin. The second ideation and creation of low-fidelity wireframes proved to be a more useful design
Users found it bothersome to be asked to create an account immediately at the landing when knowing nothing about the app. It was moved to be a requirement only when the user wanted to share his/her profile
Phase 5: Build
High Fidelity Wireframes with user flow following the Happy Path and beyond
Afterword/Next Steps
Further in-depth user interviews on “What do bodybuilders look for in other bodybuilders as training partners?”
Additional features
Fleshed out existing features
Test and Iterate Further
