Made for BODYBUILDERS
only
Let’s Get Bigger
Let’s Get Bigger
PROBLEM:
How might we help bodybuilders obtain an easy and direct way to accomplish a successful bodybuilding lifestyle geared only toward them? The current avenues on apps are too generalized as “fitness-for-everyone.”
MY ROLE:
Interviewer
Usability Tester
UX Designer
Visual Designer
Low Fidelity Prototype
High Fidelity Prototype
GOALS:
User/Business Motivation
User/Business Hypothesis
Wireframe Sketches
Detail Features
Logo Design
Color Scheme
UI Design
User Test
TOOLS:
Paper & Pencil
InVision
Sketch
Photoshop
PHASE 1 & 2
Research & Synthesis
- Crafting of Interview Questions
- Define Research Goal
- 14 User Interviews
- Examine Current Processes
- Affinity Mapping
- Develop User Persona
- Competitive & Comparative Analysis
- Create Problem Statement
- Review Research Findings
PHASE 3
Sketch
- Ideate
- Crazy 8’s
- Matrix
- Sketch Low-Fidelity Wireframes
PHASE 4
Decide
- Decide on Final Screens
- Develop User Flow/Happy Path
- Develop Site Map
- First round of usability testing in
InVision
PHASE 5
Build
-Create High-Fidelity Screens
- Second Round of Usability Testing using prototype
PHASE 6
Afterword
- Final Usability Tests
- Organize Learnings
- Iterate
- Identify Next Steps
Age 26
New York, NY
Male
NYC gym membership
Training for competition
"I’m a professional bodybuilder who has a different lifestyle than those who are just beginning to work out.”
Biff is an all-natural bodybuilding competitor who trains and is a trainer at a NYC gym. He eats 6 + meals a day and is trying to gain size. He initially learned bodybuilding from magazines and from studying fitness at school.
• Crowded gyms are not ideal and gaining size is difficult without eating the right diet.
• Too much information online and in social media on working out with little/difficult ways to filter what I need for an advanced professional
Has low patience in general
Gaining larger in size
Eating to support their muscle growth and fat reduction
Training to prepare for competition
Design Solutions
Key Issues
After compiling several solutions, I built a matrix noting what features, ideas and solutions were feasible as high/low impact - coinciding with high/low effort for clarity to design the parts needed for the app.
The sketching phase began with Crazy 8’s: to write down as many ideas and solutions for the user as possible in 8 minute segments. I sketched them on paper -rapidly iterating these screens to get the design juices flowing.
After the decision on Low-Fidelity Wireframes was met, the User Flow narrowed to the Happy Path was created.
The first round of usability testing proved to make some changes with the UX:
From the first round of testing, users found the initial UX of the homepage presenting too many options to begin. The second ideation and creation of low-fidelity wireframes proved to be a more useful design
Users found it bothersome to be asked to create an account immediately at the landing when knowing nothing about the app. It was moved to be a requirement only when the user wanted to share his/her profile
High Fidelity Wireframes with user flow following the Happy Path and beyond
Further in-depth user interviews on “What do bodybuilders look for in other bodybuilders as training partners?”
Additional features
Fleshed out existing features
Test and Iterate Further